Also, find out where your competitors are listed. If this all sounds too time-consuming, then there are tools, both paid and free, that can help you find new citation opportunities. The tools we recommend and use ourselves include BrightLocal which does a paid citation burst that takes a few minutes to set up and then sends out directory requests on your behalf. blog American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A high-quality product or service is only half the story. If you can earn customer trust with five-star service, you might just secure their loyalty too